Promoting Ecotourism in Colombia: Santiago Salazar and Ecoturismo Colombia.

Here’s another entry about people that go the extra online mile to promote Colombia as a Travel Destination, this time focusing on the bio diversity of Colombia. Some months ago while looking for Colombia pictures online I ran into www.ecoturismo-colombia.com  and got very curious about it, it seemed like a Colombia Travel Agency page but there were not tours to be sold, there was a lot of detailed information about Colombia Destinations (in Spanish) but it didn’t quite seem like an online Colombia Travel Guide, there was a online shop , but not really big enough to sustain a business model and it had tons and tons of pictures (specially about bird watching in Colombia) but wasn’t presented as a Colombia pictures database. Intrigued by all these, I decided to contact them.

Eco Turismo Colombia is a one man project; his name is Santiago Salazar, a Colombian entrepreneur and owner of the online company  www.imagine.com.co . Salazar started Eco Turismo Colombia two years ago with the main objective of spreading the word about Colombia’s eco diversity online and to create awareness about how global warming is affecting our fauna and flora. He defines it not as a “touristic project”, but as an independent environmental initiative that tries to reach as much people as possible within his means. Being an expert in online marketing he chose two relevant words to name his site (ecoturismo & Colombia) in order to attract visitors.

Santiago laments not to be a professional photographer, “That’s unfortunate” he says, “I’d love to be able to publish magazine-quality pictures…. my methodology is really simple and loads of fun too, what I basically do is to plan short trips, ride my motorbike and take photos of anything that catches my attention regarding nature and rural landscapes, then I publish them with a description of the area and some travel notes”

Ecoturismo Colombia’s very useful information (available in Spanish only for now)  is divided into geographical regions  and includes tips, distances between destinations,  a list  of hotels in each area and some very good pictures, their newsletter reaches around 5000 subscribers who are periodically informed about Eco news in Colombia.

Since he started the website, Ecoturismo Colombia has been steadily increasing its traffic which gives Santiago a pretty good idea of how the interest in Colombia is growing worldwide, “I’m sure that Colombia can turn into a Eco Tourism leading country , we have nothing to envy to any other country in the world, and there are so many unexplored places yet to be discovered around our country”.

You can find Ecoturismo here and  thanks so much Santiago for taking the time to answer my questions.

Abrazos

Marcela

My top five things to do in Bogota

As you know, Bogota – the capital city of Colombia - is my hometown and the place where I spent most of my childhood and teens, but it was only after I returned from my 10 years living in England that I rediscovered it and learnt to enjoy this cosmopolitan yet traditional city. Here are Marcela’s Colombia Travel Blog top 5 things to do in Bogota by day, a mixture of very well know places and some little secrets from a native Bogotan with a traveler’s view:


5. Gold museum
This is a must, even if you don’t like museums. The Gold Museum of Bogota is not just “another” museum. I don’t know if it is just me but I truly enjoy it because is not just exhibition after exhibition and artifacts after more artifacts, it explains in a very enjoyable and interactive way the importance of the metal for pre-Hispanic societies. The museum shows you how the pre-Hispanic societies extracted the metal, transformed it, used it, made it an astronomic and religious symbol and finally returned it to mother earth as an offering.  The Offerings exhibit is my favorite one, a really well done multimedia room that you have to experience yourserlf… a place where earth meets the sky!


How to get there.
You’ll find the museum at the Santander Park on Carrera 5 and Calle 16 close to La Candelaria area.  You can get there by taxi or public transport using Transmilenio. 
You need to take the bus going to Las Aguas and get off at Museo de Oro station, located on Avenida Jimenez and Carrera 7 just a few steps away from the museum

It’s open Tuesday to Saturday from 9:00 a.m. to 6:00 p.m. Sunday and Bank holidays from 10:00 a.m. to 04:00 p.m. The entrance is COL$3.000 (U$1.50) and free on Sunday … can get any better than that!

Camilo Gomez: A story of entrepreneurship and love for Colombia

As I said in my last Colombia Travel Blog entry, besides Colombia’s   Pro Export and its very successful “The only risk is wanting to stay” campaign, there’s a lot of people out there working to improve Colombia’s image and helping turning it into the new touristic destination in Latin America.  Last week I had the chance to chat with Camilo Gomez, Mantaraya Travel’s CEO and I want to share his very interesting points of view with you. Camilo is one of the pioneers in the online Colombia travel business and his story is one of entrepreneurship, faith in our country and determination.



Camilo’s family comes from San Gil, north to Bogota and close to Bucaramanga  and it was there where  his relation with tourism began:  his father Javier was one of the founders of “Rios y Canoas”, one of the first Rafting and Adventure Travel  Companies in Colombia.  As the other business partners were Costa Ricans, it just felt natural to start selling their services in that country as at that point in time it was probably even more difficult to convince Colombians to travel to that area than to do so with foreigners, and that’s how, against all odds,  the business started. Imagine the merit! Remember this was back when huge parts of the country were controlled by narcs and terrorists. See my post on Safety in Colombia to see how tough it was.   

During that time, Camilo trained in Costa Rica and the Colorado Canyon to be a professional Rafter, unfortunately due to the still unsecure situation his business had to end operations. He persisted and a new company was opened in Tobia - closer to Bogota – this time focused almost entirely in the local market, but it had to be closed in 2003 for the same reasons. But as every visionary does, Camilo didn’t give up. Perhaps foreseeing that times were starting to change in Colombia, he decided to start saving money in order to wait for the right moment and strategy.  Having a Business Degree, he started working for Citi Bank while slowly but steadily building what is now known as Mantaraya Travel.   In 2005 he applied and won a founding  by SENA  (a government body that promotes education and entrepreneurship projects), and  in 2008, at age  25 he finally quit his “traditional job”  and started  dedicating 100% of his time to Mantaraya.  
In only 2 years of “official“  operations,   Mantaraya  has grown even faster  than the already impressive  foreign  incoming Tourism yearly rate in Colombia, and has had a lot of support from Pro export  which lead to Camilo traveling  to many of the International travel fairs that Colombia officially participates in. Even more, later this year they’ll be feature in two international cable channels. 

Mantaraya has loads of information available. You can plan your trip, research about destinations and make a reservation, the concept is that people visiting the website have enough information about Colombia available  in order to have a glimpse of what to do in the country either if they just have a rough idea of what they want or to redefine and confirm were they want to go if they’re in a more advanced stage of their trip plans.  Visitors have the option, in virtually every section of the site, to send Mantaraya’s native English speakers sales staff a detailed form describing what their needs are. With this information and the expertise of their Colombia travel experts who fine tune the itineraries until they fit what the passenger wants, Mantaraya is able to put together all kind of tailor made tours.   This philosophy, based in the idea that every passenger has unique needs, is the key factor of what makes the company so successful. 


At least half of their passengers come from the U.S and Canada while the other half is a mix of Latin Americans and Europeans, in most cases seasoned travelers who are costumed to travel abroad with the assistance of travel companies and therefore expect an international standard service and to be able to be one phone call away from their travel advisor both to feel that they’re properly being looked after and to change anything if the case merits it. Reaching such required quality service in a country like Colombia, which is just starting to open its eyes to the opportunities that international incoming tourism offers, has been a tough job that involves constant training to their providers into understanding that concepts like punctuality and efficiency are vital for their operations.

Unsurprisingly the best selling destinations are the typical ones and therefore the “safer” ones too: The Caribbean, Cartagena and Bogota, but Camilo says that the Amazon and the Coffee Triangle are the next raising stars, specially for visitors from North America,  while Europeans prefer the Pacific Coast destinations.

In the years they’ve been operating, they have had no incident involving safety matters; on the contrary in some of the most “exotic” destinations, people are starting to realize the positive impact of having foreigner tourists visiting them and are becoming very interested in learning about hospitality. As an example, he mentions that some of the very local and picturesque restaurants in Tayrona, for instance, have organized themselves to improve security in their area.   
Camilo is also aware of the fact that, if not done responsibly, the tourism industry could alter not only the eco system but also the traditionalcostumes of many of the inhabitants of Colombia’s most ancient cultures. For instance when the Koguis (the local tribe from La Sierra Nevada de Santa Marta) are in their yearly time of pray, Mantarraya refrains from selling the 5 day trek to Tayrona’s Lost city. 

Colombia is a complex country to visit, you can go to the Andes, the Caribbean beaches and the Amazon Jungle to name a few and it’s as well giving its baby steps into being and international travel destination, that’s why it’s so important to have a local company that knows the country complemented by foreign english speaking travel advisors living in Colombia.
Camilo sees the Colombia Travel industry with optimism; we are already seeing how very big hotel chains are making huge investments in the country, a clear signal that shows a market about to blossom.  As pioneers,   they  have now another responsibility: to develop new products, especially in the area of adventure and nature themed tours in order to keep the pole position they have now.  “Colombia is going to be a leader in nature destinations in Latin America in the years to come”, Camilo says, “Just behind Brazil and Mexico” …. And I truly believe that’s absolutely true.


You can visit Mantaraya’s website at: http://www.mantarayatravel.com/ 

When I ask his opinion on the current image that Colombia has and how safe is it perceived  to be, I realize that Camilo’s position is very similar to mine:  he points out that  Colombia was immersed in an internal war for 50 years and the situation has been gradually changing only since around eight years ago, when the first tourists began to come sporadically, and although the country is much safer now, there are things and situations that –as in any other country – one should avoid,  Mantaraya  promotes the development of alternative destinations, but only sells tours in places that are 100% considered safe for travelers.

Colombia's Tatacoa Desert: a weekend trekking, cycling and sleeping under the stars. (Or: get ready for a looong post)

I have to admit  I'm  a (very) heavy sleeper, so honestly I didn't feel the "bumpiness" of  the overnight bus ride from Bogota to Neiva, a small city (pop. 350, 000) well known here in Colombia for its yearly San Pedro festival  and even more popular due to its closeness to a certain Colombia destination I was dying to travel to for a long time: el Desierto de la Tatacoa (The Tatacoa Desert). There I was at Neiva's main square at 7 AM breathing pure unpolluted morning air, enjoying the morning silence while all local stores were closed on that sunny Saturday (its always sunny over there) and even at that early time, the temperature was quiet high.

After a nice local breakfast with scrumbled eggs, fresh bread and a hot chocolate at the same place were all truck drivers stop for an arepa and a hot cofee, we got on the bus and started a short drive towards Tello, the first stop on my journey to Tatacoa. 

Guest Entry: Medellin, The heart of Colombia

 

Hi all

First of all, thanks, thanks, thanks ! My blog has received quite a lot of visits  from people all over the world in its first month, so  it seems that my Colombia Travel Blog has been noticed in blog land. As you know blogging is a new experience to me and it has been an amazing  so far, I've had the chance to meet a few other travel bloggers that have been sending me tips about how to do this a little better every day as well as expressing their interest in coming to Colombia and telling me about their experiences here.